Wednesday, February 27, 2013

The Digital Project

Project 3: Picture Time!
The lesson was to choose three of the six genres of photography. I chose landscape and nature, portrait and street.  Because of my schedule, I don't get much day light (I'm really a vampire), so I had to go to the most well lit place in NYC no matter the time of day, Times Sq.  Fortunately I was able to catch some early dawn photos for landscape and nature.  The plus for this project is I've actually taken a picture before :).

Nature and Landscape






Street






Portrait







Wednesday, February 20, 2013

Self Advertising - Project 2



Everything But Rice is my side catering service. A venture that I started when I was first laid off.  When I thought about this project I wanted to find a picture that showcased the product of the service.  In my research I saw that many catering companies advertised the catering aspect and not the food as much.  I wanted the food to be the main seller. This picture made my mouth salivate so that is why I chose it.  

Photoshop was a task, so I consulted Lynda.com for some tips then ended up asking a school mate in the lab how to fix the colors to make them POP.  I obviously have a lot to learn.  This is more of a business card.  I will be working towards doing a magazine advertorial eventually.  ANY tips are welcomed. 






Wednesday, February 13, 2013

Project 1- Advertisements - 2-13-13

I'd like to preface this by saying that I have never viewed photos with a critical/artistic eye. Initially, I pulled some pictures out of a magazine and made an attempt to match the picture to the designated composition descriptions. I wasn't very successful with that. After I read the text, I then began to understand a little more what I should be looking for in a picture. Below you will find pictures that I found to be interesting. They are photos of pictures from a magazine because I didn't purchase it and it belonged to the nail salon (I have to work wherever I sit).

Symmetry and Asymmetric The text describes symmetry/asymmetric as having identical arrangements on both sides of the axis. Though the figures are not identical, I would still consider this to be symmetrical. In this case the bag is the axis, because it is the product being sold, but also it is centered.












  Positive/Negative The positive/negative aspect in this photo comes with the overlapping of the black COACH letters over the white.  And the white over the grey.














  Figure and Ground I had a tough time deciding between figure and ground or groupings. What made me choose the former was the background of the as a steady constant with the purses in the front going in a circular motion.













Direction I think that this might have been the easiest one for me to figure out because of the way the jars were set up going towards the right and also the chemical formula going right and upward to the corner of the page.













Size Size was also easier simply because of the huge perfume bottle taking up most of the photo.